Emma Lobo

Emma Lobo is a Director specialising in Transfer Pricing at Noema Global. Based in Abu Dhabi, Emma brings over 11 years of international experience, including senior roles at leading Big Four firms in London and the UAE. She brings a blend of technical precision and strategic insight, helping clients navigate the full spectrum of transfer pricing challenges with confidence.

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Her expertise spans the entire transfer pricing lifecycle, from policy design and documentation to defence. She brings a forward-looking perspective shaped by the pace of global change, recognising that businesses must continually adapt, and that tax and transfer pricing should actively be considered as part of transformation. Her approach helps clients future-proof their tax positions while staying responsive to shifting business models, regulations, and geopolitical dynamics.

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Emma is particularly recognised for her leadership in cross-border controversy matters, including Mutual Agreement Procedures, Advance Pricing Agreements, and complex tax authority audits. She has successfully guided clients through multi-jurisdictional disputes, focused on reaching principled outcomes and tax certainty for clients. Emma’s technical expertise also includes advising on global business restructurings, operating model design, permanent establishments, and exit tax implications. Emma is a chartered accountant and chartered tax advisor.